Slashing Cost Per Lead from $118 to $43 with a Full Campaign Rebuild

Before Jenny AI

Cost Per Lead

After Jenny AI

Cost Per Lead

The Challenge

Elite Electric was spending $6,000 a month on Google Ads and generating about 50 leads — a $120 cost per lead that barely justified the spend. A full audit revealed the core issue: they were running broad-match campaigns that were burning budget on searches like 'how to wire a light switch', 'electrical supply near me', and 'DIY panel box'. These clicks from DIYers and supply shoppers were costing real money while generating zero bookings.

The Solution

We paused all existing campaigns and started over. We rebuilt their account around exact-match and phrase-match keywords targeting genuine hire intent: 'emergency electrician near me', 'panel upgrade contractor', 'EV charger installation'. We also built dedicated landing pages for each ad group — no more sending all traffic to the homepage — and implemented call tracking so we could tie every lead back to a specific keyword.

The Results

In the first 30 days after the rebuild, wasted impressions dropped by 60% while bookings held steady. By month 2, cost per lead had fallen to $43 with the same $6,000 monthly budget — more than doubling their lead volume. Elite now tracks a consistent 4.1x ROAS. They've since increased their monthly budget to $9,000 with confidence, knowing exactly what return to expect.

Our old agency kept telling us the numbers were 'normal for the industry.' They weren't. Jenny AI cut our cost per lead by more than half in 60 days. Now we actually know what our ads are doing.