Google's New Filter Is Choosing Winners And Losers.
Right Now You're Losing.
Google's new "Online estimates" filter hides every business that doesn't offer real-time pricing. If you aren't providing estimates on the spot, you're invisible to your highest-intent customers.
Trusted by over 500 local businesses
Google Has Drawn A Hard Line.
Every contractor without a real online estimate experience is now invisible to a growing percentage of homeowners actively searching for services. Years of SEO investment, thousands of reviews, and ad spend can all be wiped out with a single click of a filter they may not even know exists.
The Trap Competitors Fall Into
Many contractors will try to fake compliance by checking a box in their Google Business Profile and pointing homeowners to a basic contact form.
This is the worst possible outcome. It generates the exact behavioral signals (quick bounces, return-to-search) that Google punishes hardest.
The Window is Now
Most home service contractors in your market are still hiding their pricing. Google isn't going to reverse this trend. User experience signals will only matter more over time.
The contractor who builds out a transparent pricing strategy first will capture the local pack position, earn the engagement signals, and lock in lead volume.
The Ultimate Smart Estimate System
We build a complete, interactive pricing experience that satisfies Google's new requirements and converts visitors into highly qualified leads.
Beat The Google "Online Estimates" Filter
Google now actively filters out businesses that don't offer real online pricing. We build a fully compliant, interactive estimate experience that ensures you stay visible in the local pack and capture high-intent searches.
Guided Questions
Interactive flows that accurately scope the job before giving a price. We ask the right questions so you get exactly the details you need.
Real Pricing Logic
No vague 'call for quote' tactics. We use real algorithms based on your specific rules, materials, and labor rates.
Immediate Ranges
Estimate ranges delivered on the spot to satisfy high-intent searches and keep homeowners engaged on your page.
Pre-Qualify Every Lead
Stop driving to houses for tire-kickers. Homeowners are already anchored on price before you even speak.
Shorten Sales Cycles
When price is out of the way early, consultations turn into closing appointments. You save hours of follow-up.
Better Conversations
Have consultative, value-driven conversations instead of defending your pricing on the doorstep.
The Impact of Smart Estimates
When you give customers the pricing transparency they want, your business grows.
Average increase in lead conversion rate compared to a standard contact form.
Compliance with Google's new "Online estimates" search filter requirements.
Time wasted driving to unqualified appointments or dealing with tire-kickers.
Real Results from Real Businesses
See how Jenny AI Smart Estimates are transforming local companies.
"Adding Smart Estimates completely changed our business. We don't waste time on tire-kickers anymore, and our Google rankings jumped."
John D.
HVAC Contractor
"Customers love getting an instant price range. By the time I call them, they're just ready to book."
Mike T.
Plumber
"We were worried about competitors seeing our prices, but the increase in qualified leads made us forget all about it."
Sarah L.
Roofing
"The setup was completely hands-off. Jenny AI built our pricing logic perfectly."
David W.
Landscaping
"Our close rate on consultations went from 30% to 70% because everyone is already anchored on price."
Elena R.
Electrician
"We survived the Google filter update without a scratch because we had this installed."
Tom B.
HVAC
"Adding Smart Estimates completely changed our business. We don't waste time on tire-kickers anymore, and our Google rankings jumped."
John D.
HVAC Contractor
"Customers love getting an instant price range. By the time I call them, they're just ready to book."
Mike T.
Plumber
"We were worried about competitors seeing our prices, but the increase in qualified leads made us forget all about it."
Sarah L.
Roofing
"The setup was completely hands-off. Jenny AI built our pricing logic perfectly."
David W.
Landscaping
"Our close rate on consultations went from 30% to 70% because everyone is already anchored on price."
Elena R.
Electrician
"We survived the Google filter update without a scratch because we had this installed."
Tom B.
HVAC
Simple, Transparent Pricing
All plans include a free trial. Cancel anytime.
Lite
Start getting estimates today. No website required.
- Hosted quote page — no website needed
- 15 estimates / month ($5/estimate beyond 15)
- Voice input
- Email lead alerts
- Lead history locked
- No website widget
- No Google search boost
Growth
Put it on your website and get more leads
- Website widget
- Shareable estimate link — text it, post it, share anywhere
- 50 estimates / month ($2/estimate beyond 50)
- Email + CRM lead delivery
- Show up in Google for 6 cities
- All your leads saved + monthly summary
- Monthly Report
Pro
The full package. Unlimited estimates, leads, and local search visibility.
- Everything in Growth
- Unlimited estimates
- Full Lead Vault access
- Show up in Google for unlimited cities
- See new leads as they come in
- Real-time lead & revenue reports
- Download your leads anytime
Overage pricing: Lite $5/estimate beyond 15, Growth $2/estimate beyond 50. Pro has unlimited estimates included. All plans include a 14-day free trial.
Part of the Jenny AI Ecosystem
Jenny AI Smart Estimates don't just capture leads. They feed directly into the rest of your fully managed growth system.
Jenny AI Voice
Automatically follow up with estimate leads via AI voice to book the job.
Jenny AI SEO
Our SEO team ensures your estimate pages rank for high-intent keywords.
Frequently Asked Questions
Stop Being Filtered Out.
Join the smart businesses already capturing high-intent leads with online pricing transparency.