Smart Estimates for Service Businesses

    Turn “How Much Will It Cost?” Into Your Next Qualified Lead.

    Give homeowners an instant price range based on your pricing, capture the job details, and start better sales conversations. Jenny builds and manages your estimator for you.

    Plans from $47/month. All plans include a 14-day free trial.

    Generating estimates for 500+ local brands

    Trusted by over 500 local businesses

    Apex Plumbing & Rooter
    Davis Electrical
    Precision Plumbing
    Wilson HVAC
    Spotless Cleaning
    Baker Roofing
    Chen Dental
    Smith Auto Repair
    Johnson Plumbing
    GreenLawn Pros
    Bistro 101
    Elite Electric
    ProClean Services
    Mastercraft Builders
    Pristine Pools
    Summit Roofing
    AutoFix Elite
    DentalCare+
    Sunrise Landscaping
    Metro Movers
    Crystal Clear Windows
    Reliable Pest Control
    Citywide Locksmith
    Premier Painters
    Golden Gate Garage Doors
    A1 Carpet Cleaning
    True North Heating
    Apex Plumbing & Rooter
    Davis Electrical
    Precision Plumbing
    Wilson HVAC
    Spotless Cleaning
    Baker Roofing
    Chen Dental
    Smith Auto Repair
    Johnson Plumbing
    GreenLawn Pros
    Bistro 101
    Elite Electric
    ProClean Services
    Mastercraft Builders
    Pristine Pools
    Summit Roofing
    AutoFix Elite
    DentalCare+
    Sunrise Landscaping
    Metro Movers
    Crystal Clear Windows
    Reliable Pest Control
    Citywide Locksmith
    Premier Painters
    Golden Gate Garage Doors
    A1 Carpet Cleaning
    True North Heating
    From Price Questions to Better Leads

    Make It Easier for Customers to Take the Next Step.

    When homeowners are comparing options, a useful price range helps them decide whether your service fits their budget. Smart Estimates gives them a starting point and gives your team the project details.

    Give Customers a Starting Point

    Answer the first pricing question with a range based on your rates and the details the customer provides.

    Make Follow-Up More Useful

    Start the conversation with the customer's service needs and project information already in hand.

    From First Question to Follow-Up.

    A simple, guided path that helps customers explore pricing and gives your team the details needed to follow up.

    01

    Describe the Project

    Customers answer guided questions about the service they need.

    02

    See a Price Range

    Your pricing rules turn those answers into an initial estimate range.

    03

    Receive the Lead

    Your team receives the customer's details and project information for follow-up.

    The Ultimate Smart Estimate System

    We build an interactive estimate experience around your pricing rules, helping visitors understand potential costs and share useful project details.

    Bring Online Estimates to Your Business

    Give customers a guided way to explore pricing and submit project details through a hosted estimate page or website widget, depending on your plan.

    Guided Questions

    Interactive flows that accurately scope the job before giving a price. We ask the right questions so you get exactly the details you need.

    Real Pricing Logic

    No vague 'call for quote' tactics. We use real algorithms based on your specific rules, materials, and labor rates.

    Immediate Ranges

    Estimate ranges delivered on the spot to satisfy high-intent searches and keep homeowners engaged on your page.

    Pre-Qualify Every Lead

    Stop driving to houses for tire-kickers. Homeowners are already anchored on price before you even speak.

    Shorten Sales Cycles

    When price is out of the way early, consultations turn into closing appointments. You save hours of follow-up.

    Better Conversations

    Have consultative, value-driven conversations instead of defending your pricing on the doorstep.

    Choose the Right Fit for Your Business.

    Start with a 14-day free trial. Choose the estimate volume and tools your business needs.

    14-day free trial

    Lite

    $47/ month

    Start getting estimates today. No website required.

    • Hosted quote page — no website needed
    • 15 estimates / month ($5/estimate beyond 15)
    • Voice input
    • Email lead alerts
    • Lead history locked
    • No website widget
    • No Google search boost
    Start Lite Trial
    Most Popular

    Growth

    $97/ month

    Put it on your website and get more leads

    • Website widget
    • Shareable estimate link — text it, post it, share anywhere
    • 50 estimates / month ($2/estimate beyond 50)
    • Email + CRM lead delivery
    • Show up in Google for 6 cities
    • All your leads saved + monthly summary
    • Monthly Report
    Start Growth Trial

    Pro

    $197/ month

    The full package. Unlimited estimates, leads, and local search visibility.

    • Everything in Growth
    • Unlimited estimates
    • Full Lead Vault access
    • Show up in Google for unlimited cities
    • See new leads as they come in
    • Real-time lead & revenue reports
    • Download your leads anytime
    Start Pro Trial

    Overage pricing: Lite $5/estimate beyond 15, Growth $2/estimate beyond 50. Pro has unlimited estimates included. All plans include a 14-day free trial.

    Lite includes email lead alerts. Saved lead history access is available on Growth and Pro, with full Lead Vault access on Pro. Billing starts after your 14-day free trial; cancel anytime.

    Real Results from Real Businesses

    See how Jenny AI Smart Estimates are transforming local companies.

    "Adding Smart Estimates completely changed our business. We don't waste time on tire-kickers anymore, and our Google rankings jumped."

    J

    John D.

    HVAC Contractor

    "Customers love getting an instant price range. By the time I call them, they're just ready to book."

    M

    Mike T.

    Plumber

    "We were worried about competitors seeing our prices, but the increase in qualified leads made us forget all about it."

    S

    Sarah L.

    Roofing

    "The setup was completely hands-off. Jenny AI built our pricing logic perfectly."

    D

    David W.

    Landscaping

    "Our close rate on consultations went from 30% to 70% because everyone is already anchored on price."

    E

    Elena R.

    Electrician

    "We survived the Google filter update without a scratch because we had this installed."

    T

    Tom B.

    HVAC

    "Adding Smart Estimates completely changed our business. We don't waste time on tire-kickers anymore, and our Google rankings jumped."

    J

    John D.

    HVAC Contractor

    "Customers love getting an instant price range. By the time I call them, they're just ready to book."

    M

    Mike T.

    Plumber

    "We were worried about competitors seeing our prices, but the increase in qualified leads made us forget all about it."

    S

    Sarah L.

    Roofing

    "The setup was completely hands-off. Jenny AI built our pricing logic perfectly."

    D

    David W.

    Landscaping

    "Our close rate on consultations went from 30% to 70% because everyone is already anchored on price."

    E

    Elena R.

    Electrician

    "We survived the Google filter update without a scratch because we had this installed."

    T

    Tom B.

    HVAC

    Frequently Asked Questions

    Smart Estimates uses your configured pricing rules and the information customers provide to generate an initial price range. Final pricing may change after you confirm the scope, measurements, materials, or site conditions.

    No. Smart Estimates gives customers a useful online pricing experience. Google visibility depends on multiple factors, and installing an estimator does not guarantee rankings or inclusion in a particular search feature.

    We review your services and pricing during setup to determine which jobs can be estimated online. Projects that require an inspection or additional information can be identified for follow-up rather than presented as a final quote.

    A public estimator can be used by competitors as well as customers. It presents customer-facing estimates based on the information entered. We discuss what pricing information you want to make available during setup.

    No. You provide your services and pricing information, and our team handles configuration, testing, and deployment. Lite uses a hosted quote page, while Growth and Pro include a website widget.

    Part of the Jenny AI Ecosystem

    Jenny AI Smart Estimates don't just capture leads. They feed directly into the rest of your fully managed growth system.

    Jenny AI Voice

    Automatically follow up with estimate leads via AI voice to book the job.

    Jenny AI SEO

    Add Jenny AI SEO to optimize your estimate pages for relevant service and location searches.

    Jenny AI Voice and Jenny AI SEO are separate services with their own plans — they're not included in Smart Estimates.

    Give Customers a Price Range. Give Your Team a Head Start.

    Help homeowners understand their budget and give your team the details needed to follow up.