Filling a Full Spring Schedule in 6 Weeks with Targeted PPC

Before Jenny AI

Hardscape Leads / mo

After Jenny AI

Hardscape Leads / mo

The Challenge

Sunrise Landscaping had strong crews and great portfolio photos, but they were coming out of a slow winter with a nearly empty schedule. Their existing leads were mostly lawn maintenance requests — low-margin, high-effort work. They specifically needed high-ticket hardscaping projects (patios, outdoor kitchens, retaining walls) to make the season profitable. With organic SEO not yet in place, paid ads were the fastest path to quality leads.

The Solution

We built a focused PPC sprint designed specifically around hardscaping intent. We created visual ads that led directly to a landing page featuring their portfolio, a pricing transparency section with typical project ranges, and a Jenny AI Smart Estimate tool so homeowners could get a ballpark number immediately. The instant pricing tool dramatically reduced bounce rates and increased form completions compared to a standard contact form.

The Results

The 6-week campaign generated 94 total leads, including 38 qualified hardscaping inquiries averaging over $14,000 in estimated project value. Sunrise booked their entire spring season and pushed their first opening to 9 weeks out. They've since kept a smaller evergreen PPC campaign running year-round to maintain a steady pipeline between seasons.

We went from staring at an empty schedule in February to turning work away by April. The quality of leads was exceptional — these weren't people asking for the cheapest bid.