Fixing a Broken Mobile Experience for a $2M+ Clientele

Before Jenny AI

Mobile Bounce Rate

After Jenny AI

Mobile Bounce Rate

The Challenge

Mastercraft Custom Homes builds $2M–$4M custom properties and their project portfolio is legitimately impressive. The problem was their website. It was built on an aging platform with image-heavy pages that took 8–12 seconds to load on mobile. Analytics showed 73% of mobile visitors — the majority of their traffic — were bouncing before a single image loaded. Prospective clients with real budget were leaving without ever seeing the work.

The Solution

We rebuilt the entire site on a modern stack with mobile as the primary consideration. We implemented next-gen image formats (WebP/AVIF) and lazy loading so high-resolution portfolio images load smoothly without slowing the page. We restructured the project gallery for swipe navigation on mobile and added a streamlined consultation booking flow that removed friction at the most important conversion point.

The Results

Mobile bounce rate fell from 73% to 28%. Average session duration increased significantly as prospective clients spent time browsing the portfolio on their phones. Most importantly, consultation requests through the website tripled in the three months following launch — a direct result of the improved mobile experience and the cleaner booking flow.

We build $3 million homes and our website was costing us clients every single day. The new site actually reflects the quality of what we do. Consultations from the web have tripled.